Certainly, many different companies have tried VR, with different strategies and focusing on different content, but Apple have at least nailed the UI and display quality. Technology has finally matured to the point where it has a chance to catch on.

For many reasons, really good VR video has been impossible — either the capture devices or viewing devices just haven’t been good enough for immersion that looked like reality. Now, with the Apple Vision Pro, viewing devices are good enough, but we haven’t had a capture device with enough pixels to match up.

Immersive really is tricky because you have to experience it yourself, you need to have a device set up for your eyesight, you need good stereoscopic vision, and you need to like it in the first place — it’s not for everyone.

But now that I have my own AVP, the main problem is that there’s not enough content out there. Even when this camera is available, the audience will be small until good devices are cheaper.

Thanks for catching the typo, now fixed.